WELLDONE brand development and package design
In this project, we were lucky to participate in the launch of not even a new brand, but a new product category on the Russian market. The independent team of food innovation entrepreneurs Mabius was able to prepare meat from plants which taste texture with all its characteristics practically not differ with the usual meat. And we have turned this product in the brand.
It all started with a hypothesis: what if healthy food does not require victims?
And what if you don't have to choose between love for burgers or cutlets and concern about your health and health of the planet?
And what if you don't have to choose between love for burgers or cutlets and concern about your health and health of the planet?
The design challenge was to tell that plant based meat meat is delicious and create an image of a trendy, modern, innovative product. Bright colors, large food groups, graphic logo, green "beam" – these elements work perfectly for recognition and make the package noticeable for the buyer.
Client: Welldone
Graphic Design / Art Direction: Tatiana Zabelina
Brand Strategy: Svetlana Kucherenko, Nataly Kravchenko
Naming / Copyright: Nataly Kravchenko, Svetlana Kucherenko
Retouch: Pavel Kabanov
